You are cordially invited to attend the next talk in the Statistics Colloquium series.
Monday, February 9
3:00 - 4:00 p.m.
Persimmon Room at the Indiana Memorial Union
Jim Koehler, Google, will present, "Google, Data, and Statisticians."
Abstract: I'll provide a glimpse into the hidden life of statisticians inside of Google. I'll start by providing a general overview of Google's advertising system and the variety of roles for statisticians. Then I'll describe some specific business problems and how statistical methods contribute to their solutions. Finally, I'll introduce Google's efforts to partner with universities through the Google Online Marketing Challenge (student competition) and the Google University Research Awards.
Dr. Jim Koehler is Senior Statistician and technical lead in the Quantitative Marketing group at Google. His work focuses on casual modeling, experimental design, lifetime value models, and cross-sell models. He received a double A.B. in Statistics and Applied Mathematics from U.C. Berkeley in 1981 and a PhD in Statistics from Stanford University in 1990. He was a tenured Associate Professor in the Mathematics Department at the University of Colorado in Denver and has over ten years industry experience in Environmental Engineering, Telecommunications, Statistical Genetics, and Chemometrics.
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